For anyone who's ever been eating a piece of fried chicken and thought, "This would be better if it tasted like a J-pop girl band's sweat," Tenka Torimatsu has delivered. The Japanese take-out restaurant chain has announced that it will offer karaage (Japanese fried chicken) that tastes like sweat.
The new karaage flavor is being released in collaboration with Kamen Joshi, an idol group in Japan's flourishing pop music scene known for their high energy shows and old-school hockey goalie masks.
To be sure, the karaage doesn't contain any actual sweat. Rather, Tenka Torimatsu has used salt, lemon juice, and cheese to recreate the sweaty flavor. There are hints that the campaign is somewhat tongue-in-cheek, as the fried chicken morsels won't likely taste as nauseous as the concept makes them out to be.
Sweat-Flavored Fried Chicken
Tenka Torimatsu is Offering Karaage Based on Kamen Joshi's Sweat
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Industry Implications
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