British bar owner Taylor Walker crafted a seldom seen position for any adventurous applicant willing to test out 15 different pubs over a three month time period. Walker is the owner of historic British bars, hence his interest in individuals with a similar penchant for pints.
In addition to offering potential hires the chance to sample suds, Walker also provided a remuneration package and free food during on-hours. The sought-after taster was one with an advanced culinary palette who who could identify different ales.
By creating an official job for a beer-specific taster, Walker endorsed a form of experiential research that goes beyond the confines of any bar or restaurant. For owners like Walker, this tactic delivers tailored findings that would be difficult to obtain elsewhere.
Ale Aficionado Recruitment
Taylor Walker Enlists Experienced Beer Drinkers to Test Out Pubs
Trend Themes
1. Experiential Research - Creating official jobs for specialized tastings allows for valuable experiential research beyond traditional methods.
2. Culinary Palette - The demand for individuals with advanced culinary palettes opens up opportunities for unique food and beverage experiences.
3. Tailored Findings - Employing specialized testers provides owners with tailored and valuable insights that are difficult to obtain through other means.
Industry Implications
1. Bars and Pubs - The concept of recruiting experienced beer drinkers creates opportunities for innovative approaches to bar and pub experiences.
2. Food and Beverage - The emphasis on advanced culinary palettes presents potential for disruptive innovation in the food and beverage industry.
3. Market Research - The utilization of specialized testers showcases the importance and potential for disruptive innovation in market research strategies.