Japanese skincare brand Tatcha recently ventured into body care for the first time and to promote its Forest Awakening Collection, the brand launched a virtual store powered by Emperia.
To convey the spirit of its body care line, the entrance of the virtual store welcomes consumers in a way that reminds them of a Japanese hinoki forest, the central theme of the Forest Awakening collection. The House of Wa is as serene as a wellness resort and it soothes the senses with a clean, minimalist and open space, and audio to accompany the experience.
Alongside the virtual Tatcha x Emperia store that brings awareness to the brand's body wash, body oil and body milk, Tatcha is opening the doors to a pop-up in Las Angeles for a limited time in February.
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Trend Themes
1. Virtual Body Care Experience - Opportunity for skincare and wellness brands to improve customer experience and promote their products through immersive virtual stores.
2. Minimalist Wellness Spaces - Potential for brands to create physical retail spaces that evoke calm and relaxation, promoting positive emotions and enhancing the customer experience.
3. Pop-up Retail Experiences - Brands can create novelty and exclusivity around their products by offering limited-time pop-up shops that allow customers to physically interact with their products and meet their representatives.
Industry Implications
1. Skincare - Skincare brands have an opportunity to create engaging and immersive virtual retail experiences that highlight their products and convey the desired emotional and sensory response to promote their brand image.
2. Wellness - Wellness brands can benefit from offering physical and virtual retail spaces that promote relaxation, calm, and positive emotions to enhance customer well-being and loyalty.
3. Retail - Retail brands can leverage pop-up shops to create excitement and exclusivity around their products and build deeper connections with their customers by offering limited-time, face-to-face interactions and experiences.