It's always an important notion to not overpower the product within when it comes to packaging, which the Sweet Selection sweets packaging does perfectly. Taking on something of a medicinal aesthetic, the Sweet Selection packaging features a rather simple ethos that allows consumers to clearly see the product within.
The packaging design for Sweet Selection was created by design studio Studio 6 and consists of bubble gum balls, chocolate drops and much more. The candies are utilized as a way to decorate cakes and, in some ways, act as a form of medicine for those craving a sugar fix.
The Sweet Selection sweets packaging focuses on uniform imagery and helps to create a unified branding aesthetic that's simple to spot and impossible to ignore.
Medicinal Candy Packaging
The Sweet Selection Sweets Packaging is Clear, Simple and Crisp
Trend Themes
1. Minimalist Candy Packaging - The trend towards simplistic packaging for sweets and candy, like the Sweet Selection packaging, allows consumers to clearly see the product and appreciate the visual appeal of the candy itself.
2. Medicinal Aesthetic Packaging - The use of a medicinal aesthetic in candy packaging, as seen in the Sweet Selection packaging, creates a unique and eye-catching brand identity and appeals to consumers seeking a functional or health-related aspect in their candy choices.
3. Edible Cake Decorations Trend - The growing trend of using small candies like Sweet Selection's bubble gum balls and chocolate drops as cake decorations provides a unique opportunity for candy brands to expand their offerings and appeal to bakers and cake decorators.
Industry Implications
1. Packaging Industry - The packaging industry can capitalize on the minimalist and functional aspects of candy packaging trends, like the Sweet Selection design, by offering innovative and unique packaging solutions for candy and sweets brands.
2. Candy Industry - The candy industry can explore the use of medicinal and minimalist packaging trends, as seen in the Sweet Selection packaging, to create new brand identities and appeal to health-conscious consumers seeking functional candy options.
3. Baking Industry - The trend of using small candies like the ones in the Sweet Selection packaging as cake decorations presents the baking industry with an opportunity to partner with candy brands and offer unique and customizable cake decoration options.