Asda launched a brand-new sustainability trial store that's focused on reducing plastic. The store is focused on the three R's (reducing, reusing and recycling) and Asda is working with many partners and supplies to innovate in this area, and do so at an affordable price. Asda's new sustainability feeds into the Greener at Asda Price launch, which promises that loose products will not cost more than their wrapped counterparts.
Over the next few months, this new store will be used to test the ideas and offers that appeal most to consumers, as well as the ones that can be offered at scale and potentially even introduced to new locations as soon as this year.
With this new store and other initiatives, the retailer estimates being able to save a million pieces of plastic from being used per year.
Sustainable Grocery Concepts
Asda's Sustainability Trial Store Focuses on Plastic Waste Reduction
Trend Themes
1. Plastic Waste Reduction - Innovative solutions to reduce plastic use and waste, such as reusable containers or alternative materials, could disrupt the packaging industry.
2. Sustainable Retail - Sustainable and environmentally conscious retail practices, such as offering loose products at the same price or incentivizing reusable containers, could disrupt traditional retail models.
3. In-store Trials - Implementing in-store trials to test new sustainability initiatives, such as Asda's new sustainability trial store, could disrupt the way retailers introduce and scale sustainable practices.
Industry Implications
1. Packaging - The packaging industry could be disrupted by innovative solutions that reduce plastic use and waste like reusable containers or alternative materials.
2. Retail - Traditional retail models could be disrupted by sustainable and environmentally conscious practices such as offering loose products at the same price or incentivizing reusable containers.
3. Consumer Goods - The consumer goods industry could be disrupted by a shift towards sustainable and environmentally conscious production and packaging practices to meet consumer demand.