Coffee clears a foggy mind and Folgers is all for ‘Mornings Less Complicated.’ These three clever print ads depict how simple tasks--such as lacing your shoes and putting on a shirt--can turn into a complex ordeal without a cup of java. Laces turn into a crazy massive tangle and blouses become multi-armed straitjackets.
If that’s not enough, then the dread of facing a morning newspaper that looks more like an origami masterpiece would be irritating enough to turn to coffee.
The amusing campaign was created by Armands Leitis Ad Agency with copywriting by Christian Bunnemann.
Surreal Coffee Ads
Folgers Clears Up Complicated Mornings
Trend Themes
1. Simplified Mornings - Opportunity for coffee brands to highlight how their product can make morning routines easier and more enjoyable.
2. Creative Advertising - Opportunity for ad agencies to develop playful and humorous campaigns that capture attention and resonate with consumers.
3. Visual Storytelling - Opportunity for brands to use visual elements to tell a story and evoke emotions in their advertising campaigns.
Industry Implications
1. Coffee - Opportunity for coffee companies to innovate and create new products or services that simplify morning routines and attract customers.
2. Advertising - Opportunity for ad agencies to offer creative services that help brands stand out and connect with their target audience.
3. Design - Opportunity for designers to collaborate with brands in creating visually appealing and engaging advertisements.