Over the last few years, consumers have become familiar with seeing probiotics in everything from yogurt to their skincare products and now, VEO Active Probiotics is introducing an innovative range of surface cleaners that are packed with beneficial bacteria. As probiotics play an important part in supporting a healthy, well-balanced microbiome, these products leverage cutting-edge science to provide a deep clean on a microscopic level.
The brand's 99% biodegradable formula is sold in pleasant Apple & Jasmine and Citrus Blossom scents, both of which are useful for providing three days of surface protection. These probiotic-powered surface cleaners are free from chlorine bleach, phosphates and formaldehyde and come packaged in bottles that are made from 100% post-consumer recycled plastic.
At Natural Foods Expo East's NEXTY Awards, VEO Active Probiotics' Probiotics Surface Cleaner has been named a finalist in the Best New Natural Living Product category.
Probiotic Cleaning Products
VEO Active-Probiotics Creates Probiotic Surface Cleaners
Trend Themes
1. Probiotic Cleaning Products - Opportunity for introducing probiotic-based ingredients in cleaning products for a healthier and well-balanced microbiome.
2. Microbiome-friendly Surface Cleaners - Disruptive innovation opportunity to develop surface cleaners that leverage probiotics to provide a deep and microscopic level clean.
3. Eco-friendly Packaging Solutions - Opportunity to explore sustainable packaging alternatives, such as bottles made from 100% post-consumer recycled plastic, for cleaning products and reduce environmental impact.
Industry Implications
1. Cleaning Products - Explore the integration of probiotic-based ingredients in cleaning products to align with the growing consumer demand for microbiome-friendly options.
2. Natural Living Products - Disruptive opportunity for natural living product brands to introduce probiotic-powered surface cleaners as a new and innovative offering.
3. Sustainable Packaging - Industry-wide shift towards sustainable packaging solutions, such as bottles made from post-consumer recycled plastic, to cater to environmentally conscious consumers.