A surf festival in Barcelona tapped forward-thinking creative studio This is Pacifica for a series of promotional posters. Dubbed 'Surf City Festival,' the event seeks to fuse urban cultures with that of the beachy sport.
The Portugal-based design firm sought out to produce posters that were engaging, thematic and artistic. This is Pacifica named the concept 'Make Waves' which is strongly tied to the aesthetic and inspiration behind the surf festival marketing materials. This is a great example of how the advertising of community-enhancing activities can double as an installation. The posters are wavy and three-dimensional. To keep it as authentic as possible, This is Pacifica invited a professional surfboard shaper who created the structured casts.
Photo Credits: Le-Joy, NUMO/ Nuno Moreira
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Trend Themes
1. Urban-beach Fusion Marketing - Opportunities for businesses to market and promote products or events that fuse urban and beach cultures, creating a unique and engaging experience.
2. Thematic and Artistic Posters - The demand for visually appealing and creative posters that captivate an audience's attention and convey a specific theme or message.
3. Community-enhancing Installations - The use of interactive and visually appealing advertising installations to not only promote an event or activity but also enhance the sense of community.
Industry Implications
1. Advertising - The advertising industry can leverage the demand for unique and visually appealing posters to create impactful campaigns for various clients and industries.
2. Event Planning - Event planners and organizers can incorporate community-enhancing installations to create immersive and engaging experiences for attendees.
3. Surfing and Beach Culture - The surfing and beach culture industry can benefit from marketing partnerships and collaborations that tap into urban audiences and promote fusion experiences.