The supermarket chain Kroger recently debuted a series of virtual weekly stay-at-home celebrations for shoppers, aptly titled Social, Social. The events will involve a specific weekly theme that make use of party ideas and recipes using ingredients found at the retailer.
The events will feature digital kits — ranging from coloring pages to "Pin the Horn on the Unicorn — that will ensure their at-home events will be a hit, and attendees can RSVP to the brand's event on Facebook to show others they are attending. In addition, Kroger is asking participants to share their experiences on social media using the hashtag #KrogerSocialSocial
The campaign will help ensures families and communities remained engaged with the brand while at home.
Grocery-Branded Virtual Events
Supermarket Chain Kroger Debuted Weekly Stay-At-Home Online Events
Trend Themes
1. Virtual Celebrations - The rise of virtual events and experiences is creating opportunities for brands to engage with consumers in new, digital ways.
2. Innovative Brand Promotion - Using unique themes and digital kits to promote brand engagement is a disruptive innovation opportunity for marketing strategies in various industries.
3. At-home Socializing - As more people continue to work and socialize from home, there is a growing trend for businesses to provide virtual opportunities for interaction and community building.
Industry Implications
1. Retail - Retailers can use virtual events and experiences to engage with consumers and promote a sense of community with their brand.
2. Food and Beverage - Companies in the food and beverage industry can take advantage of at-home celebrations to promote their products and create unique experiences for their consumers.
3. Marketing and Advertising - Innovative brand promotion through unique themes and digital kits is a disruptive innovation opportunity for marketing and advertising companies to create engaging campaigns for their clients.