The annual Super Bowl is one of the world's most famous TV marketing events. Air time costs a fortune to buy, as it's a guaranteed way to get exposure to millions of viewers. Some of the best ads are launched at this time, many of which take up a huge chunk of a company's annual advertising budget. This year's NFL game is on February 4.
Budweiser (Anheuser-Busch) is the game's top advertiser. They revealed 8 ads would air including one that has something to do with a cat and the special powers Bud Light gives, and a man who attends a wine and cheese party with an entire wheel of cheese.
Other companies include CareerBuilding.com (2), Cars.com (2 ads), Coca-Cola (3 commercials), Frito-Lay (Doritos), Garmin, GoDaddy.com, Kraft, Pepsi (Gatorade), Procter & Gamble (Tide to Go), Salesgenie.com (3 animated ads) and Victoria's Secret.
Super Bowl Marketing
Ads in 2008
Trend Themes
1. Super Bowl Marketing - Opportunity for companies to leverage the massive exposure of the Super Bowl to reach millions of viewers with their advertising campaigns.
2. Annual TV Marketing Events - Increasing popularity of annual TV marketing events like the Super Bowl creates a platform for brands to showcase their ads and connect with a wide audience.
3. Ad Budget Allocation - Companies dedicating a significant portion of their annual advertising budget to launch impactful ads during high-profile events like the Super Bowl.
Industry Implications
1. Beverage Industry - Innovative beverage companies can develop creative advertising strategies and partnerships to capitalize on the exposure of the Super Bowl and stand out in a crowded market.
2. Technology Industry - Technology brands can explore disruptive innovations like interactive TV ads that engage viewers in real-time during major TV marketing events.
3. Fashion Industry - Fashion brands can leverage the Super Bowl's massive viewership to showcase their latest collections through visually captivating and memorable ads.