This infographic takes a closer look at the Super Bowl by the numbers ahead of this Sunday's monster event in New Orleans.
As the world's most watched sporting event, the Super Bowl creates a lot of ripples in the economy. This is especially true when it comes to food: over $55 million is spent on eats for Super Bowl Sunday. It also marks the second highest food consumption day for Americans after Thanksgiving. Food goes hand-in-hand with football and popular game day meals include chilli and hot dogs.
Beer is also a mainstay for Super Bowl Sunday with over 50 million cans of beer being consumed every year on that day.
It's easy to understand why such a big game produces such widespread and significant impacts across the world, but this infographic gets a grip on just how big those ripples are.
Economy-Influencing Sports Charts
This Infographic Details the Super Bowl's Economic Impact
Trend Themes
1. Increased Consumption - The Super Bowl's economic impact highlights an opportunity for industries to innovate in meeting the increased demand for food and beverages during major sporting events.
2. Event-driven Marketing - As the Super Bowl generates significant economic ripples, businesses can capitalize on event-driven marketing strategies to boost sales and brand awareness during major sporting events.
3. Impact on Food Industry - The Super Bowl's massive food consumption opens up opportunities for the food industry to create innovative and convenient game day meals and snacks.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the increased food consumption trend during major sporting events like the Super Bowl by offering new and exciting game day menu options.
2. Advertising and Marketing - The advertising and marketing industry can leverage event-driven marketing to create impactful and memorable campaigns specifically tailored for major sporting events like the Super Bowl.
3. Convenience and Snack Foods - The convenience and snack foods industry can focus on developing easy-to-prepare and grab-and-go game day snacks to cater to the high demand during events like the Super Bowl.