Suntory Beer is a Japanese beverage company which places the focus of its business on acquiring new technology to produce a one-of-a-kind drinking experience for its consumers.
Starting this year, Suntory Beer's signature brand -- The Premium Malt's, will boast a custom-friendly quality. Individuals will be able to print their own messages and images onto the foam of their beverages via high-tech machine outposts in key Suntory Beer locations. The technology is developed by Israeli start-up Ripples and it utilizes natural extracts as ink. Taking into consideration that the tech can be used on a number of beverages, Ripples makes a variety of "inks" possible -- from coffee bean extract to malt extracts.
The personalization aspect harbors no extra calories, artificial colors or preservatives.
Printed Foam Beers
Suntory Beer Uses Ripples' Tech to Elevate the Personalized Consumer Experience
Trend Themes
1. Customizable Foam Printing - The ability to print personalized messages and images onto foam adds a new level of customization to the beverage industry.
2. High-tech Beverage Personalization - The use of technology to enhance the consumer experience through personalized beverage foam printing presents a disruptive innovation opportunity for the food and beverage industry.
3. Natural Extract Inks - The development of natural extract inks for foam printing opens up opportunities for eco-friendly and healthier beverage customization options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the incorporation of high-tech foam printing to create unique and personalized consumer experiences.
2. Printing Technology - The printing technology industry can leverage advancements in foam printing to expand into new applications within the food and beverage sector.
3. Eco-friendly Consumables - The development of natural extract inks for foam printing presents an opportunity for the eco-friendly consumables industry to offer sustainable customization options.