SunSplash Canned Cocktails are carefully crafted in Arizona by SanTan Spirits. The brand launched three vodka soda cocktail flavors over the summer. The trio of canned beverages is perfect for sipping in the sunshine. They combine SanTan's award-winning vodka with bright and tasty flavors.
Consumers can try the cherry lime, watermelon, and white peach flavors made with low-calories. The brand understands that consumers want to enjoy a few drinks throughout a hangout or get-together, which is why SanTan Spirits' SunSplash Canned Cocktails contain zero sugar and boast 5% ABV in each can.
The drinkable beverages are true to their Arizona roots. The brand targets local consumers by reinforcing the state's sunshine lifestyle through SunSplash cocktails' can design.
Ready-to-Drink Low-Calorie Cocktails
SunSplash Canned Cocktails are Made with Bright Flavors
Trend Themes
1. Low-calorie Ready-to-drink Cocktails - There is an opportunity for innovation in creating more low-calorie ready-to-drink cocktails that still taste great.
2. Canned Cocktails - There is an opportunity for innovation in creating more diverse and unique canned cocktail offerings.
3. Targeted Regional Marketing - There is an opportunity for innovation in creating more region-specific marketing campaigns for alcoholic beverage brands.
Industry Implications
1. Alcoholic Beverages - There is an opportunity for innovation in creating more low-calorie ready-to-drink cocktails in the alcoholic beverage industry.
2. Canned Beverage Packaging - There is an opportunity for innovation in creating more unique and eco-friendly canned packaging for beverages in the packaging industry.
3. Regional Tourism - There is an opportunity for innovation in creating more targeted marketing campaigns for specific regions in the tourism industry.