Looking to correlate the heritage of the Kuban region in Southern Russia to the brand's identity, the Kubanchiki sunflower seed packaging is simple, inviting and inherently charming.
Designed by the Rocklin creative agency, the Kubanchiki branding focuses on seeds being formed into various images such as a house, a heart and the sunflower itself.
Being that embroidery is one of the most popular Kuban crafts, the Kubanchiki brand looks to help pay homage with the traditional colors and styles used. Rather than imitate the aesthetic of embroidery on the packaging, the design helps to create a distinctive branding effort that's playfully artistic.
The Kubanchiki sunflower seed packaging helps to create a strong visual identity for the brand in the very competitive seed and snack market in Russia and beyond.
Heritage-Inspired Seed Packaging
The Kubanchiki Sunflower Seed Branding is Invitingly Simple
Trend Themes
1. Heritage-inspired Packaging - Brands can leverage the heritage of a region or culture to create packaging that is simple, inviting, and charming.
2. Formed Image Branding - Brands can use the product itself to form images and designs on packaging, creating a distinctive and playful branding effort.
3. Distinctive Branding in Competitive Markets - In highly competitive markets like the seed and snack industry, distinctive packaging can help create a strong visual identity for a brand.
Industry Implications
1. Food Packaging - There are opportunities for innovative and heritage-inspired packaging designs in the food industry, particularly for snack products like seeds.
2. Creative Agency - Creative agencies can explore opportunities to help brands develop distinctive and visually appealing packaging designs that reflect their heritage and values.
3. Seed and Snack Market - The seed and snack industry provides opportunities for brands to differentiate themselves through unique and artistic packaging that stands out in a competitive market.