D+ For Care created a dynamic sun care supplement duo that works together to support the body before and after sun exposure. The D2C nutricosmetics startup created Aloha Prepare and Repair for sensitive skin, and it lends support with a blend of vitamins and minerals that help to amp up melanin production and cell renewal, and support hydration from within.
The supplements provide a familiar approach to pre- and post-sun care but they offer an internal approach rather than a topical solution. As supplements, the products are intended to add on to other sun care solutions and the brand sees this as an opportunity to co-brand and partner with sunscreen brands for this specific reason.
The supplement pair is packaged in 100% biodegradable bottles made from sugar cane.
Sun Care Supplements
D+ For Care's Supplement Duo Provides Pre- and Post-Sun Care
Trend Themes
1. Internal Sun Care - The use of supplements as a form of internal pre-and post-sun care creates opportunities for brands to partner with nutricosmetics startups in developing comprehensive sun care solutions
2. Sustainable Packaging - The usage of biodegradable packaging in sun care supplements can be a disruptive innovation opportunity for eco-conscious brands in the personal care industry
3. Melanin Production and Cell Renewal Boosters - Brands can develop specialized supplements that offer a blend of vitamins and minerals to help boost melanin production and cell renewal as a form of pre-and post-sun care
Industry Implications
1. Nutricosmetics - Companies in the nutricosmetics industry can partner with sun care brands to create innovative products that bridge the gap between internal and external sun care solutions.
2. Personal Care - The personal care industry can incorporate sustainable practices such as using biodegradable packaging in their products to attract the growing demand for eco-friendly personal care options
3. Beauty Supplements - Beauty supplement companies can expand their product offerings to include specialized sun care supplements that help boost melanin production and cell renewal as a form of pre-and post-sun care for consumers