Suitsupply, a Dutch high-fashion men's tailor, has recently opened a new retail location in Hong Kong. The store is part of Suitsupply's new location-based strategy, which involves opening retail outlets in unique and interesting locations in cities around the world.
Suitsupply Hong Kong is unique because of the difference between its frontage and its total square footage. The store front is relatively small and unimposing, doing little to stand out from the densely packed retailers in the area. However, the inside of the store is a sprawling maze of rooms that highlight the various fashions Suitsupply has to offer. This contrast contributes to a mystique around the store that has the potential to generate traffic through word of mouth.
Other interesting Suitsupply locations include a loft space, a rooftop, and a full villa.
Subtly Spectacular Suit Stores
Suitsupply's Massive Hong Kong Retail Location has Minimal Entryway
Trend Themes
1. Location-based Retail Strategy - Suitsupply is opening retail outlets in unique and interesting locations around the world, opening up opportunities for other retailers to adopt similar strategies.
2. Contrasting Store Frontage - Suitsupply's small and unimposing store frontage contrasting with its large, sprawling store offers a unique customer experience that could inspire other retailers to experiment with contrasts in store design.
3. Word of Mouth Marketing - Suitsupply's mystique has the potential to generate traffic through word of mouth, prompting other retailers to explore unconventional marketing tactics.
Industry Implications
1. Fashion Retail - Suitsupply's unique retail strategy and store design provide ideas and inspiration for fashion retailers looking to differentiate and improve the customer experience.
2. Location-based Retail - Suitsupply's location-based strategy offers opportunities for other retailers to experiment with unconventional locations and store designs that pique customer curiosity.
3. Retail Marketing - Suitsupply's word of mouth marketing strategy and mystique could inspire other retailers to explore alternative marketing tactics that generate buzz and interest around their brands.