These new Subway Italian sandwiches are being launched by the QSR brand in partnership with quarterback Jimmy Garoppolo as a lineup of options for curious patrons to pick up when craving a meat-heavy indulgence.
The sandwiches are arriving as part of the brand's The Vault, which can only be accessed via Subway.com or the Subway app to help drive traffic to its digital presences. The sandwiches come in the form of the Mozza Meat, the Supreme Meats and the Benissimo, of which the latter was created by Garoppolo himself.
The Subway Italian sandwiches come as part of the brand's continued shift towards premium ingredients, sauces, recipes and more. This could help to draw in a more mature consumer base seeking out elevated menu items to pick up.
Meaty Italian-Inspired QSR Sandwiches
The Subway Italian Sandwiches Come in Three Varieties
Trend Themes
1. Premium QSR Sandwiches - The trend of introducing premium sandwich options to fast food menus to attract a more sophisticated consumer base seeking more elevated menu items.
2. Digital-only Menu Access - The trend of providing exclusive menu items via digital channels to drive traffic to a brand's online presence.
3. Celebrity-endorsed Menu Items - The trend of celebrity partnerships to create unique and exclusive menu items, which can create buzz and attract fans of both the celebrity and brand.
Industry Implications
1. Fast Food Restaurants - Fast food chains can explore the possibility of changing up their menu offerings by introducing premium sandwich options to target a more mature consumer base.
2. Digital Technology - Tech companies can innovate and develop digital platforms or customized apps for QSR brands to provide their customers with exclusive access to new menu items and create a seamless ordering process.
3. Celebrity Endorsement - Restaurant chains and consumer brands can partner with a celebrity or influencer to create unique menu items or product lines, which can generate excitement and attract a wider audience to their business.