With a surge in COVID-19 cases expected throughout the coming winter months, Subway announced that it would be launching curbside pickup options at 11,000 of its restaurant locations throughout the United States.
Customers can take advantage of the contactless takeout option when they place their order through the Subway app or website, where they'll have the option to request curbside pickup. When they arrive at the designated location, consumers can part in the pickup parking spots, and then tap the "I'm Here" feature in the app. Employees will deliver the sandwiches to the customer's car wearing PPE, and all sandwiches will include safety seals to ensure orders are not opened before they get to the customer.
Curbside QSR Sandwich Pickups
Subway's US Locations Will Offer Contactless Takeout Options
Trend Themes
1. Curbside Pickup Options - Disruptive innovation opportunity: Develop contactless pickup solutions for restaurants to provide safe and convenient takeout options for customers.
2. Mobile Ordering Apps - Disruptive innovation opportunity: Create user-friendly and efficient mobile apps for ordering food, enhancing the customer experience.
3. Safety Seals for Food Packaging - Disruptive innovation opportunity: Invent tamper-evident packaging solutions to ensure food orders remain secure during curbside pickups.
Industry Implications
1. Restaurant Industry - Disruptive innovation opportunity: Implement new technologies and processes to adapt to changing customer preferences for contactless takeout options.
2. Mobile App Development - Disruptive innovation opportunity: Provide customized mobile app solutions for restaurants to streamline the ordering process and enhance customer convenience.
3. Packaging Industry - Disruptive innovation opportunity: Design and manufacture innovative food packaging solutions that prioritize safety and secure delivery during curbside pickups.