Those who aren't astronomically inclined surely wouldn't notice, but the stars in the sky are slightly different every single day of the year, and Strellas uses that fact to provide beautiful commemorative decorations. The company offers star maps that picture the night sky as it looked on any given day, letting consumers remember the magic of their special occasions through images of the vast galaxy beyond.
As the Earth rotates around the Sun, every point on the planet gains access to a different subset of stars in the night sky. Every season, the stars are different, and even across years those images changes as various stars fade away or burst into being. By providing Strellas with a date and location for a special event like a wedding or a birthday, consumers can receive a poster that shows the stars precisely as they were then.
Momentous Star Maps
'Strellas' Marks Special Occasions With Maps of the Heavens
Trend Themes
1. Custom Star Maps - There is a growing trend of consumers seeking personalized star maps that capture the night sky on special occasions, creating opportunities for businesses to offer customized celestial products.
2. Celestial Home Decor - The use of star maps as decorative pieces for homes is gaining popularity, presenting a disruptive innovation opportunity for businesses to create unique, celestial-themed interior design products.
3. Astrological Gift Market - The demand for star maps as astrological gifts is increasing, indicating a potential market for businesses to offer customized celestial products targeting astrology enthusiasts.
Industry Implications
1. Customization Industry - The customization industry can tap into the trend of personalized star maps by offering tailored celestial products to consumers, such as customized prints or home decor items.
2. Home Decor Industry - The home decor industry can explore the growing demand for celestial-themed products like star maps, allowing businesses to create innovative home decor items inspired by the night sky.
3. Gift Industry - The gift industry can capitalize on the popularity of star maps as astrological gifts, providing a variety of personalized celestial products suitable for different occasions and recipients.