In an effort to promote the Gollog Express delivery service, ad agency AlmapBBDO created an ad that finds where you live called 'Streetview Delivery.' The digital magazine ad uses location data to retrieve your location and deliver a virtual package to a picture of your position. After finding out where you are, the ad retrieves an image from Google Streetview and shows two hands delivering an animated package to your address.
AlmapBBDO created the ad in order to augment Gollog's image of the delivery service that "finds you fast no matter where you are." Just like the company, the ad finds where you are to deliver a virtual package.
Though Streetview Delivery may raise some privacy concerns, it is still a very clever way of getting a magazine reader's attention. Showing someone a picture of where they are would instantly make anybody double-take.
Reader-Locating Magazine Ads
The 'Streetview Delivery' Ad Finds You and Delivers a Virtual Package
Trend Themes
1. Location-based Advertising - The 'Streetview Delivery' ad demonstrates the potential for using location data to create personalized advertisements.
2. Interactive Magazine Ads - The use of digital technology in magazine ads, such as 'Streetview Delivery,' opens up opportunities for engaging readers in new and interactive ways.
3. Virtual Brand Experiences - The virtual package delivery experience in the 'Streetview Delivery' ad highlights the potential for brands to create immersive and memorable interactions with their audience.
Industry Implications
1. Advertising - The 'Streetview Delivery' ad showcases how advertisers can leverage location data to create more targeted and personalized campaigns.
2. Magazine Publishing - The use of interactive and digitally-enhanced ads, like 'Streetview Delivery,' presents an opportunity for magazine publishers to deliver unique and engaging content to readers.
3. E-commerce and Delivery Services - The 'Streetview Delivery' ad demonstrates the potential for e-commerce and delivery companies to create innovative and convenient virtual experiences for their customers.