Happi Food offers a range of vibrant, globally inspired entrees that can be steamed in a matter of minutes in the microwave and at the Summer Fancy Food Show, it unveiled the newest addition to its product portfolio—street food tacos. The new frozen food product is being introduced in flavors like Al Pastor Chicken, Carnitas and Southwestern-Style Chicken, each of which features a white corn tortilla that's filled with peppers, herbs and vegetables. Each box contains two tacos, which are just as easy to prepare in the microwave as the other products from the brand.
Increasingly, consumers are choosing to prepare and eat their meals at home, especially as flavorful and easy-to-make frozen and refrigerated options continue to be introduced for the utmost consumer convenience.
Microwaveable Street Tacos
Happi Food's Street Food Tacos Can Be Prepared in Minutes
Trend Themes
1. Microwaveable Street Tacos - Microwaveable tacos are a new trend in the frozen food industry, offering a convenient and flavorful meal at home.
2. Globally Inspired Entrees - The trend towards globally inspired frozen entrees continues to grow, providing an opportunity for innovation and new flavor profiles.
3. Convenient Meal Options - As consumers continue to prioritize convenience, the frozen food industry has an opportunity to offer quick and easy meal options without sacrificing taste or quality.
Industry Implications
1. Frozen Food Industry - The frozen food industry has a disruptive innovation opportunity to introduce new and convenient meal options like microwaveable street tacos to cater to consumers' desire for quick and easy meals at home.
2. Refrigerated Food Industry - The refrigerated food industry has an opportunity to offer globally inspired entrees that can be enjoyed at home, catering to the growing trend of consumers wanting restaurant-quality meals without leaving their homes.
3. Packaged Food Industry - The packaged food industry has an opportunity to provide convenient and flavorful meal options by introducing new products like microwaveable tacos that can be easily prepared at home.