Many consumers feel better about buying a product when they can get a bit of an idea about from where it has come. The strategy behind Stories of Greek Origins packaging was to show people the rich history and traditional industry behind the production of a range of Mediterranean foods, striving to appeal to one's eyes and heart as well as his taste buds and tummy.
Bob Studio developed a broad range of containers for olive oil, honey, currants, biscuits and tea that includes bottles, tins, jars and cartons. Each has been decorated with a limited color palette with utterly adorable drawings of family farmers harvesting their crops. Windmills, wooden ladders and woven baskets are the these folks' equipment, giving Stories of Greek Origins packaging a charming image to suggest high-quality products that are as good as homemade.
Enchanting Illustrated Branding
Stories of Greek Origins Comes to Life with Scrumptious Cartoons
Trend Themes
1. Storytelling Packaging - Opportunity for brands to use illustrations and narratives on packaging to tell a story and appeal to consumers' emotions.
2. Limited Color Palette - Using a restricted color palette on packaging designs to create a distinct and visually appealing aesthetic.
3. Adorable Illustrations - Incorporating cute and charming illustrations on packaging to evoke feelings of nostalgia and authenticity.
Industry Implications
1. Food Packaging - Opportunity for food brands to use enchanting illustrations and storytelling on packaging to differentiate their products.
2. Graphic Design - Opportunity for graphic designers to create unique packaging designs that combine limited color palettes and adorable illustrations.
3. Artisanal Food - Opportunity for artisanal food producers to leverage storytelling packaging and eye-catching illustrations to attract customers seeking authentic and high-quality products.