People may just walk past the many storefront windows on their way down the street, but that is not the case with the attention-grabbing, interactive storefront displays by Love Pavlov.
The store window designed for Breuninger in Stuttgart, Germany features lots of moving materials including arrows that point in different directions due to air flow, clocks with hands that spin uncontrollably and other dynamic devices. The movement grabs people’s attention, and the curious will stop to try and figure out what the cluster of objects represents. A dancing skeleton that imitates people’s movements draws them in even more as they try to animate it.
The storefront windows by Love Pavlov attract outsiders to stop for a moment and interact with the visuals they are presented with.
Motion-Detecting Store Displays
Love Pavlov Creates Viewer-Triggered Storefront Windows
Trend Themes
1. Interactive Storefront Displays - Newer displays should be interactive, attractive and should increase engagement.
2. Sensory Branding - Using experiential design and sensory branding can help increase customer retention.
3. Visual Merchandising - The visual retail displays should focus more on engaging shoppers in a more immersive, interactive experience.
Industry Implications
1. Retail Industry - Incorporating interactive storefronts should enhance customer engagement and therefore encourage in-store purchases.
2. Marketing Industry - Creating experiential design in retail store displays can attract more customers and increase brand loyalty.
3. Tech Industry - Innovative sensor technology should not just bring the retail store displays to life but also improve the overall customer experience.