Stonebrick is a colorful new Korean makeup brand that targets young consumers and empowers them to build their own makeup systems. The brand offers more than 200 products that can be mixed and match to suit their unique personalities and preferences.
The fully customizable makeup range is made up of magnetic components that come together to create personalized palettes. As well as appealing to Millennials for its fun and nostalgic LEGO-like designs, Stonebrick helps to address the fact that the average Korean woman carries between two to six makeup products in her bag.
To help consumers organize their products in a neat and organized way, Stonebrick sells colorful brick plugs that can be affixed to the bottoms of its color cosmetics.
Modular K-Beauty Cosmetics
Stonebrick Targets Millennials with Customizable, LEGO-Like Packaging
Trend Themes
1. Customizable Makeup Systems - Stonebrick empowers consumers to build their own personalized makeup palettes, tapping into the trend of customization in the beauty industry.
2. Lego-like Packaging - Stonebrick's fun and nostalgic LEGO-like designs appeal to Millennials, indicating a trend of incorporating playful elements in product packaging.
3. Organizational Accessories - Stonebrick's colorful brick plugs address the need for neat and organized storage of makeup products, highlighting the trend of providing accessories for product organization.
Industry Implications
1. Beauty and Cosmetics - The customizable makeup systems offered by Stonebrick present an opportunity for disruptive innovation in the beauty and cosmetics industry by tapping into the increasing demand for personalized products.
2. Packaging - Stonebrick's LEGO-like packaging introduces a disruptive innovation opportunity in the packaging industry by incorporating playful and interactive elements to enhance consumer engagement.
3. Organizational Products - Stonebrick's colorful brick plugs create an opportunity for disruptive innovation in the organizational products industry by providing unique and functional solutions for storing cosmetics.