In an effort to inspire, entertain and support aspiring musicians, ROLI launched its Start Making It campaign. The campaign is set to aid all musicians, ranging from beginners to those looking to further their skills. ROLI constructed this initiative after speaking to musicians and discovering how they find inspiration, overcome obstacles and build a distinct voice. All of these elements in the Start Making It campaign are carefully designed to kick-start the careers of burgeoning artists.
To create the Start Making It campaign, ROLI worked with artists such as Madame Gandhi, Little Boots, James Lavelle, Jorge Blanco and Kwes. Each artist was tapped to provide personal insight into becoming a successful musician and served as core contributors for the Learning Hub of ROLI.com. ROLI has gone on to include in-depth articles that provide expert advice on music-making, with a particular focus on the use of ROLI's musical instruments.
Emerging Artist Initiatives
The 'Start Making It' Campaign Supports the Careers of New Musicians
Trend Themes
1. Music Education - This trend highlights the growing need for innovative initiatives that support aspiring musicians through education and mentorship.
2. Collaborative Partnerships - This trend showcases the opportunity for businesses to collaborate with established artists to create valuable resources and learning platforms.
3. Tech-enhanced Music Making - This trend highlights the potential for disruptive innovation by combining technology and musical instruments to enhance the music-making process.
Industry Implications
1. Music Education - The music education industry can utilize the Start Making It campaign as a model to support and empower new musicians.
2. Music Technology - The music tech industry can explore the potential of collaborating with musicians and creating innovative products that enhance the music-making experience.
3. Online Learning - The online learning industry can leverage the Start Making It campaign's emphasis on educational resources and expert advice to create engaging platforms for aspiring musicians.