In a joint move between Starbucks, cold-pressed juice company Evolution Fresh and yogurt brand Dannon, Starbucks has released three handcrafted smoothies. To be produced from Evolution Fresh's organic cold-pressed fruit and vegetable juices and Dannon's Greek yogurt, the smoothies currently come in three flavors; Sweet Greens, Strawberry and Mango Carrot.
Having previously been tested at Starbucks' test facilities, the Starbucks Evolution Fresh Smoothies are now available in Northern California, Oregon, Washington and Alaska, as well as select locations in Idaho, following the successful test run.
The expansion into health-focused juices is an intriguing move by Starbucks, who is likely to be tapping into a whole new demographic. With this healthy addition to the menu, it's not hard to imagine stopping by on the way home from a workout.
Cold-Pressed Product Expansions
The Starbucks Evolution Fresh Smoothies Includes a Kale Drink
Trend Themes
1. Cold-pressed Product Diversification - Starbucks and Evolution Fresh collaboration highlights opportunity to apply cold-pressing technology to other product categories.
2. Cross-category Collaboration - The Starbucks Evolution Fresh Smoothies, through a collaboration with Dannon, showcases opportunities to leverage partnerships across different food and beverage categories.
3. Entry Into Health and Wellness - Starbucks Evolution Fresh Smoothies exemplify the growing trend of food and beverage companies seeking to cater to health and wellness-conscious consumers.
Industry Implications
1. Beverage Industry - Inclusion of cold-pressed, organic juices in the Starbucks Evolution Fresh Smoothies highlights opportunities for beverage companies to cater to health-focused consumers.
2. Quick-service Restaurants - Starbucks expansion into health-focused juices demonstrates how quick service restaurants can evolve to meet new consumer demands.
3. Health and Wellness Industry - The Starbucks Evolution Fresh Smoothies represent a market opportunity for health and wellness companies to develop new, innovative products for the growing health-conscious consumer segment.