NFL team the Miami Dolphins are in the midst of testing stadium beacon technology in their massive Sun Life Stadium. The project is the result of a collaboration between the Miami Dolphins and the Qualcomm Gimbal contextual awareness platform.
The project involves distributing stadium beacons around the arena; these beacons connect to and communicate with a free mobile app that users are required to download. The beacon device then communicates with users via their smartphones, sending them game-related notifications and other pertinent alerts. This targeted, location-driven technology gives fans a unique stadium experience.
Qualcomm says that their Gimbal beacon technology "turns sports venues into smart venues, enhancing the stadium experience for fans and giving owners and team sponsors better ways to connect with and serve them."
Beacon-Equipped Football Stadiums
The Miami Dolphins Are Embracing Stadium Beacon Technology
Trend Themes
1. Smart Stadiums - Using beacon technology to enhance the stadium experience for fans.
2. Location-driven Notifications - Sending targeted, game-related notifications to fans' smartphones based on their location within the stadium.
3. Contextual Awareness - Using beacon technology to create a unique and personalized stadium experience for fans.
Industry Implications
1. Sports Entertainment - Embracing beacon technology to revolutionize the fan experience in stadiums.
2. Mobile App Development - Developing mobile apps that integrate with beacon technology to provide personalized notifications and alerts.
3. Marketing and Advertising - Leveraging beacon technology to connect with and serve fans through targeted marketing and advertising campaigns.