St Peter’s Brewery, an independent company that was founded back in 1996 by John Murphy in Suffolk, England, is looking to rebrand non-alcoholic ales by giving its own a modern look and a strong and refreshing flavor.
As many consumers tend to associate non-alcoholic ales with a watered down and unsavory taste, St Peter’s Brewery has been careful in crafting its own versions to ensure that all of its consumers can enjoy the rich flavors that it has to offer. The 'Without Gold' non-alcoholic ales execute this by carrying a full-bodied taste that's known for its balance of slightly sweet and bitter flavors, with notes of malt combined with citrus.
The bottles that contain the flavorful substance are both modern and minimalist to promote the care that went into the brew itself, with its classic shape decorated with luxurious branding.
Alcohol-Free Golden Ales
St Peter’s Brewery Launched a New Malt and Citrus-Flavored Beverage
Trend Themes
1. Crafting Flavorful Non-alcoholic Ales - The trend of creating non-alcoholic ales with rich and refreshing flavors provides opportunities for breweries to attract consumers looking for alcohol-free options.
2. Rebranding Non-alcoholic Beverages - The trend of rebranding non-alcoholic ales with modern aesthetics and luxurious branding helps dispel negative associations and appeal to a wider consumer base.
3. Balancing Sweet and Bitter Notes - The trend of achieving a balanced flavor profile with slightly sweet and bitter notes opens up opportunities for breweries to create unique and appealing non-alcoholic ales.
Industry Implications
1. Craft Beer Industry - Craft breweries can explore the production of flavorful non-alcoholic ales to cater to health-conscious and sober consumers.
2. Beverage Packaging Industry - The rebranding of non-alcoholic ales presents opportunities for the beverage packaging industry to design modern and minimalist bottles that reflect the care put into the brew.
3. Alcohol-free Beverage Market - The growing demand for non-alcoholic beverages provides opportunities for companies to introduce new and unique flavors of non-alcoholic ales to cater to a broader consumer base.