Somewhere PETA is throwing a party. To the confusion of children and families everywhere, the real life St. Louis Zoo polar bears have been replaced with electronic versions.
The mechanized St. Louis Zoo polar bears have replaced the polar bears that once lived in the exhibit but have passed away due to illness. The electronic bears will be featured in the zoo's upcoming Wild Lights holiday exhibit.
Implications - As animal rights have been greatly exploited in the media, consumers are desperate to embrace products and services that don't affiliate themselves with negative animal treatment. These products are appreciated for abolishing animal testing in their production and for using alternative ingredients or materials. Companies can appeal to ethical demographics by supporting animal rights in their production and advertising processes.
Electronic Zoo Animals
The St. Louis Zoo Polar Bears are Not Real, but Mechanized
Trend Themes
1. Electronic Animals - Opportunity for companies to develop and market mechanized or robotic versions of animals to replace real ones in various settings, catering to consumers' desire for cruelty-free alternatives.
2. Animal Rights - Demand for products and services that support animal rights, creating opportunities for businesses to promote ethical production practices and appeal to a conscious consumer base.
3. Alternative Materials - Growing interest in products that use alternative ingredients or materials to avoid animal testing, providing an opportunity for companies to innovate and provide cruelty-free options.
Industry Implications
1. Zoos and Entertainment Parks - Opportunity for zoos and entertainment parks to integrate electronic or robotic animals into their exhibits, enhancing the visitor experience and addressing concerns about animal treatment and wellbeing.
2. Consumer Goods - Opportunity for consumer goods companies to develop and market products that support animal rights and use alternative materials, capturing the attention of conscious consumers and differentiating themselves in the market.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to help companies promote their commitment to animal rights and cruelty-free production, effectively reaching and engaging with ethical consumer demographics.