Squish Candies is a candy company from Montreal that features eye-catching colorful branding and a variety of gummy candies that are equally as bright.
The packaging concept for Squish was aimed to be eye-catching to discerned consumers while remaining democratic enough to engage candy lovers of all demographics. Given that there are 100 types of candy sold by Squish, the packaging does a lot to contrast and compliment that variety of textures and colors already existing around the product.
Squish Candies are sold in sets that pair similar kinds of candy, divided into categories like intense, fruity, calm, decadent and cocktail. Squish Candies also includes lines that accommodate common dietary restrictions such as gluten-free, non GMO modified, kosher, certified organic, dairy-free and more.
Gourmet Gummy Branding
Squish Candies is a Bright and Delicious Confectionery Line
Trend Themes
1. Colorful Branding - The trend of colorful branding creates opportunities for companies to stand out and attract discerning consumers.
2. Variety of Texture and Color - The trend of offering a wide range of textures and colors in product packaging appeals to consumers looking for diversity and visual appeal.
3. Dietary Restriction Accommodation - The trend of catering to common dietary restrictions provides opportunities for companies to reach health-conscious consumers and tap into niche markets.
Industry Implications
1. Confectionery - The confectionery industry can leverage colorful branding and a variety of textures and flavors to create unique and engaging candy products.
2. Packaging - The packaging industry can explore innovative designs and materials to enhance the visual appeal and functionality of candy packaging.
3. Health Food - The health food industry can develop and market candy options that cater to specific dietary restrictions, expanding their product offerings and reaching a wider consumer base.