'Square One Design' in West Michigan took Johnny's Markets on as a client recently, with the agency working to change its overall design as a means to drive positive consumer interest in its products. Square One Design did this by changing the layout of the store and adjusting its branding efforts.
This extended to nearly everything, from the natural wooden cabinets and revitalized employee uniforms to the take-out coffee cups that so many consumers would remember the company by. With this, Square One Design transformed Johnny's Markets from looking like a typical multipurpose convenience store into something that was all its own.
By making use of a bright, welcoming and modern aesthetic, Square One Design boosts the expectations of consumers the second they walk through the doors -- working to drive sales for the company by generating an atmosphere that encourages people to linger a little longer.
Modern Retail Rebrands
Square One Design Adapted Johnny's Markets with Simplified Displays
Trend Themes
1. Consumer-centric Design - By focusing on creating a bright and welcoming aesthetic, Square One Design aims to enhance the consumer experience and drive sales for retail businesses.
2. Branding Transformation - Through adjusting branding efforts, Square One Design helps companies like Johnny's Markets stand out from competitors and establish a unique identity.
3. Store Layout Optimization - By reconfiguring store layouts, agencies like Square One Design can create an atmosphere that encourages customers to spend more time in the store, leading to increased sales.
Industry Implications
1. Retail Design - Square One Design specializes in rebranding and redesigning retail spaces to create more engaging and appealing environments for customers.
2. Branding and Marketing - Agencies like Square One Design contribute to the branding and marketing industry by helping businesses develop unique brand identities and create effective marketing strategies.
3. Consumer Goods - The transformation of retail spaces like Johnny's Markets improves the shopping experience for consumers, contributing to the consumer goods industry's growth and competitiveness.