Square Baby's Square Meals are made with organic vegetables, fruits, whole and sprouted grains, various proteins, healthy fats, herbs and spices. The newest small-batch creations from the brand are vegetable-forward and supportive of Partnership for a Healthier America's "Veggies Early & Often" campaign.
As a member of the Shaping Early Palates Initiative, Square Baby is devoted to setting a new standard in baby food to inspire a lifetime of healthy eating.
The brand is introducing more veggie content than ever before, as well as "first food" meals that are at least 75% vegetables to replace three single-ingredient fruit purees. These meals meet the standards PHA has set for the Veggies Early & Often icon.
Vegetable-Forward Baby Meals
These Square Meals Align with the 'Veggies Early & Often' Campaign
Trend Themes
1. Veggie-first Baby Food - More baby food brands are creating vegetable forward meals that meet the Veggies Early & Often campaign standards.
2. Organic Baby Meals - Consumers are seeking out organic and healthy options for their babies' meals.
3. Healthy Eating for Infants - Parents are looking to set their child on a path towards healthy eating habits from an early age.
Industry Implications
1. Baby Food Industry - Brands in the baby food industry can shift towards creating more vegetable-forward and organic options for infants.
2. Organic Food Industry - The trend towards organic baby food aligns with the growing demand for organic food products in general.
3. Healthy Eating and Wellness Industry - There is an opportunity for businesses in the healthy eating and wellness industry to provide resources and solutions for parents seeking to establish healthy eating habits in their infants.