Spotify and Calm join forces to bring calming content to the streaming platform at no additional cost. This opens up new opportunities for Spotify's Open Access initiative that allows brands to share their content on the app. Calm speaks about the collaboration in a blog post, noting that "One of the challenges of practicing mindfulness is finding time for it amid the many demands of day-to-day life.
That’s why we’ve teamed up with Spotify to make some of our best content conveniently available in the Spotify podcast catalog." The new update features four playlists that listeners can dive into for free. It includes Calm for Sleep with soothing sleep stories told by celebrities, and Calm for Stress & Anxiety with exercises and meditations, helping the body decompress. It is followed by Calm for Beginners and Calm for Meditation.
Mindful Sleep-Aid App Content
Spotify and Calm Join Forces to Bring Calming Content to the App
Trend Themes
1. No-cost Collaborations - The collaboration between Spotify and Calm to bring calming content to the streaming platform at no additional cost creates opportunities for brands to share their content on the app.
2. Mindfulness and Well-being - The inclusion of Calm's calming content on Spotify opens up opportunities for the mindfulness and well-being industry to reach a wider audience through a popular streaming platform.
3. Convenient Access to Mindfulness - The partnership between Spotify and Calm provides Spotify users with convenient access to mindfulness and meditation content, making it easier for them to incorporate these practices into their day-to-day lives.
Industry Implications
1. Media and Entertainment - The collaboration between Spotify and Calm presents an opportunity for the media and entertainment industry to explore partnerships that offer calming and mindfulness content to consumers.
2. Fitness and Wellness - The partnership between Spotify and Calm allows the fitness and wellness industry to tap into a new platform to deliver mindfulness and meditation content, enriching the health and well-being experiences of users.
3. Technology and App Development - The integration of Calm's mindful sleep-aid content into the Spotify app creates opportunities for the technology and app development industry to explore collaborations and innovative features related to mental well-being.