The SportChek television campaign comprises a series of 16-second commercials, each starting with out-there humor that provides an outlandish reason why you would need shin guards, a bike fitting or running shoes.
The series of commercials in the SportChek television campaign was created by Bos and directed by Brian Lee Hughes. Check out the SportChek commercial for bike fitting, in which an employee walks with bow legs because of the outdated bike he rides to work.
Bow-Legged Bike Ads
The SportChek Television Campaign is Outlandish
Trend Themes
1. Outlandish Humor Advertising - The use of outlandish humor in advertising campaigns presents opportunities for companies to create buzz and stand out in crowded markets.
2. Short-form Branded Content - The use of short-form branded content, such as 16-second commercials, allows companies to quickly engage consumers and deliver memorable messaging.
3. Humorous Pain Point Messaging - Humorous pain point messaging, like featuring an employee with bow legs due to an outdated bike, presents opportunities for companies to entertain while highlighting the benefits of their products or services.
Industry Implications
1. Sporting Goods - Sporting goods companies can utilize outlandish humor advertising and humorous pain point messaging to create memorable marketing campaigns that stand out in a crowded industry.
2. Advertising and Marketing - As companies look to create buzz and stand out in crowded markets, the advertising and marketing industry has an opportunity to provide services that specialize in outlandish humor advertising and short-form branded content.
3. Media and Entertainment - With the rise of outlandish humor advertising and short-form branded content, there is an opportunity for the media and entertainment industry to develop new platforms and channels that cater to these formats.