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The Iron Man Xbox One is Inspired by Stark Industries

As part of the marketing to launch the Captain America: Civil War movie, the Iron Man Xbox One special edition console has been unveiled to the delight of gamers everywhere.

Inspired by the aesthetic of Stark Industries -- the fictional company of the Iron Man himself, Tony Stark -- the Iron Man Xbox One features an all-white console and controller. A mini arc reactor is housed in the center of the console and even appears on the controller where the Xbox logo would traditionally be found.

Instead of being branded as an Xbox, the Iron Man Xbox One special edition console is emblazoned with the logo of Stark Industries to convey that the unit is for the Iron Man himself. Consumers in France have the ability to win one of the Iron Man Xbox One consoles by entering a sweepstakes to celebrate the new film.
Trend Themes
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2. Branded Game Consoles - Branding game consoles with popular movie or TV show logos is a disruptive innovation that could catch on.
3. Themed Game Accessories - Creating themed game accessories, like controllers, that match special edition consoles provides an opportunity for innovation.
Industry Implications
1. Gaming - The gaming industry could benefit from creating more special edition consoles and themed accessories to appeal to a wider audience.
2. Movie and TV Merchandise - The movie and TV industry could profit by partnering with gaming companies to create branded game consoles and accessories for their franchises.
3. Marketing and Advertising - Marketing and advertising agencies could create campaigns that utilize special edition consoles and themed game accessories as part of their promotional efforts.

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