SanPellegrino worked with FutureBrand CMGRP Spa Italia on the development of a new product concept for a line of ready-to-drink, organic sparkling tea drinks made with a base of mineral water. These sparkling drinks offer a healthy alternative to carbonated soda drinks and deliver flavor in the form of natural Italian fruit juice.
As a brand that has become known for its premium quality product and ingredients, SanPellegrino is aiming to create a new product that will appeal to consumers who are looking to partake in healthier habits.
The product and its packaging offer a balance of health and Italian tradition, as well as nature and novelty. After testing the product in the UK, the US and Italy, the brand found that no changes were needed, as it satisfied many current consumer demands.
Sparkling Organic Teas
This Sparkling Tea Drink is a New SanPellegrino Product Concept
Trend Themes
1. Sparkling Organic Beverages - A growing trend in the beverage industry is the development of organic, sparkling drinks that are healthier alternatives to soda drinks.
2. Fruit-infused Drinks - An emerging trend in the beverage industry is the incorporation of natural fruit juice in beverages for flavor and health benefits.
3. Sustainable Packaging - Sustainability is a major trend in packaging, and brands can innovate by developing eco-friendly packaging solutions for their products.
Industry Implications
1. Beverage Industry - The development of organic, healthier beverages presents an opportunity for startups and established players to offer new, innovative products.
2. Organic Food Industry - The organic food industry can benefit from the demand for healthier beverage options by incorporating natural fruit juice into their products.
3. Packaging Industry - The push for sustainable packaging presents an opportunity for packaging companies to innovate by developing eco-friendly solutions that appeal to conscious consumers.