PHYX is a cannabis-infused sparkling seltzer that appeals to the canna-curious consumer, especially since the product boasts a low dose of THC and CBD. The formula boasts a 1:1 ratio of 2.5mg THC and 2.5mg CBD and promises an effect that can be felt in 10 minutes and last for about an hour. In these drinks, THC is included for its ability to gently uplift the mood, while the CBD in this format offers a buzz that can be enjoyed without smoking or vaping. Additionally, the THC-infused sparkling water boasts zero calories and is said to have zero cannabis taste.
As well as being offered in an original, unflavored variety, the beverage is produced in refreshing flavors like lime, dragonfruit and grapefruit.
Cannabis-Infused Sparkling Seltzers
PHYX is a Drink with a Low Dose of THC and CBD
Trend Themes
1. Cannabis-infused Sparkling Seltzers - Opportunity for the cannabis industry to create more low-dose THC and CBD infused beverages that appeal to the canna-curious consumer.
2. Low-dose THC and CBD Formulations - Opportunity for the cannabis industry to develop more products with a balanced 1:1 ratio of THC and CBD to provide a gentle mood uplift and non-smoking/vaping buzz.
3. Zero Calorie Thc-infused Beverages - Opportunity for the beverage industry to create more zero-calorie THC-infused beverages with no cannabis taste to cater to health-conscious consumers.
Industry Implications
1. Cannabis - Disruptive innovation opportunity for the cannabis industry to expand its product offerings with low-dose THC and CBD infused beverages.
2. Beverage - Disruptive innovation opportunity for the beverage industry to tap into the emerging market of cannabis-infused beverages with zero-calorie options.
3. Health and Wellness - Disruptive innovation opportunity for the health and wellness industry to explore alternative ways of consuming cannabis with low-calorie and flavorful options.