The SOWFLO IPA being brewed at Point Ybel in south Fort Myers is a new craft beer that "might get you buzzed, but not baked." Infused with cannabis terpenes, this unique beverage offers drinkers a complex flavor profile that includes a piney and herbal aroma.
While this beer does contain marijuana, it doesn't feature the THC properties from the plant, meaning a user won't find themselves under the influence of anything but alcohol. According to the brew master, "The oils just have that piney, citrus quality that really complement the hops."
This isn't a first for the alcohol industry, as various brands have released alcoholic cannabis-infused concoctions since 2015. However, the SOWFLO IPA represents marijuana's multi-faceted use within the food and beverage industry, being used not for its medicinal capabilities, but for its taste.
Marijuana-Infused IPAs
The SOWFLO IPA Uses Marijuana to Improve the Beer's Taste
Trend Themes
1. Cannabis-infused Beverages - The SOWFLO IPA showcases the trend of incorporating cannabis into alcoholic beverages for unique flavor profiles.
2. Non-psychoactive Cannabis Products - The use of cannabis terpenes in the SOWFLO IPA highlights the trend of incorporating cannabis without the psychoactive effects.
3. Exploring Alternative Flavor Profiles - The SOWFLO IPA exemplifies the trend of using unconventional ingredients like cannabis to create complex and unique flavors in craft beer.
Industry Implications
1. Craft Beer Industry - The craft beer industry can explore the disruptive innovation opportunity of incorporating cannabis terpenes to create new and unique flavors in their products.
2. Alcoholic Beverage Industry - The alcoholic beverage industry can tap into the trend of cannabis-infused drinks to cater to consumers looking for innovative and flavor-enhanced options.
3. Food and Beverage Industry - The food and beverage industry can explore the use of cannabis for its flavor properties, as showcased by the SOWFLO IPA, to create unique culinary experiences.