This conceptual graphic design project by Rachel Avallone imagines a packaging design for South American coffee that comes from a certified Hispanic business.
In order to showcase nine different types of coffee beans that come from different countries in Central and South America, a packaging system was created to emphasize the origins of each product. Visually, this is communicated on the front of each bag of coffee with a simple black and white graphic that shows the silhouettes of each region and a colored circle to tie products to locations like Columbia and Peru.
As well as appealing to a consumer's desire to know more about a product's origins, this prideful coffee packaging satisfies by noting farmers are paid a better rate than fair trade wages.
Latino Coffee Branding
These Coffee Bags Spotlight the Origins of South American Coffee
Trend Themes
1. Origin-focused Packaging - Exploring packaging designs that emphasize the origins of products, like South American coffee, can captivate consumers and create a unique selling point.
2. Visual Storytelling - Incorporating visual elements, such as silhouettes and colored circles, to represent different regions, can enhance the storytelling aspect of product packaging and engage consumers.
3. Empowered Farmer Narrative - Highlighting that farmers are paid a better rate than fair trade wages can position a brand as socially responsible and appeal to consumers seeking ethically sourced products.
Industry Implications
1. Graphic Design - The concept of origin-focused packaging opens opportunities for graphic designers to create visually compelling and informative designs that differentiate products.
2. Coffee Production - The incorporation of origin-focused packaging can help coffee producers highlight the unique origins of their beans, appealing to consumers' interest in diverse coffee flavors.
3. Ethical Consumer Goods - Using packaging that promotes the empowerment of farmers and fair wages can attract consumers focused on supporting socially responsible and ethically sourced products.