This series, called Identity Design, is part of Soulseven by Sam Soulek. Identity Design adds a touch of class to everyday objects from cups to stationery. The style is a little bit Juicy Couture, a little retro 70s. Gold is (almost) always classy, and these items are anything but dull.
Check out the links below for more from Soulseven. Sam Soulek has a lot to offer, the Identity Design is just the beginning.
Implications - No longer looking for over exaggerated designs, consumers are seeking out simpler designs. Products that feature a more classic aesthetic appeal to shoppers who want to maintain a more paired down look.
Retro Modern Calligraphy
Soulseven by Sam Soulek Covers Everything in Style
Trend Themes
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Classic Aesthetic — Consumers seek simpler designs with a more classic aesthetic appeal.
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Retro Style — Retro 70s style is trending in design and fashion.
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Gold Accents — Gold accents remain a popular choice in adding a touch of class to everyday objects.
Industry Implications
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Stationery Industry — The stationery industry can incorporate classic aesthetic designs to appeal to consumers seeking a simpler style.
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Home Decor Industry — The home decor industry can incorporate retro 70s style into their products to meet current design trends.
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Fashion Accessories Industry — The fashion accessories industry can incorporate gold accents to add a touch of class to their products.