For the Fall/Winter 2018 season, Pharrell joined adidas Originals once again to drop the third SOLARHU capsule. This time, the duo drew inspiration from East Africa, specifically the traditional practice of weaving patterns. The collection is highlighted by the footwear options, dropping four new tonal options along with Hu NMD -- there's now black, white, 'Clear Blue' and 'Power Blue.' All of the footwear models are complete with vibrantly colored collars as a nod to the East African weaving designs. Each sneaker is also complete with Chinese embroidery that reads "Inspire" and "Empower" to add some cross-cultural influences.
The apparel selection boasts the same powerful Chinese symbols, along with captivating patterns to correlate with the footwear selection. The powerful symbols are infused as a reference to the entire SOLARHU capsule's embodiment of "transforming lives through sport."
East African-Inspired Shoes
Pharrell and adidas Originals' Footwear Draws from Traditional Weaving
Trend Themes
1. East African Weaving Design - Exploring the traditional practice of East African weaving design can lead to new designs and patterns in fashion and home decor.
2. Chinese Embroidery - Incorporating Chinese embroidery into fashion and accessories creates a cross-cultural reference that adds an elegant and intricate touch.
3. Transforming Lives Through Sport - Sports brands can explore how they can transform lives beyond just improving physical health through initiatives that empower and inspire people.
Industry Implications
1. Fashion Industry - The fashion industry can continue to explore traditional weaving techniques and embroidery patterns of different cultures to create unique designs.
2. Sports Equipment Industry - Sports equipment manufacturers can look into how their products can be used to make an impact in people's lives beyond just improving physical health.
3. Home Decor Industry - Weaving patterns and embroidery designs can be incorporated into home decor, creating a unique and culturally diverse style that adds personality to spaces.