The Mtn Dew premium soda line was announced last year with the Black Label flavor and has now been expanded with the announcement of the Green Label and White Label varieties. The Green Label offers Green Apple Kiwi flavor, while the White Label is Tropical Citrus.
The Mtn Dew premium Label Series soda line comes as an alternative soda option for consumers such as Millennials to enjoy rather than sticking with the brand's signature option. This comes as a step from PepsiCo that understands that key demographics are growing up (as are their tastebuds), so they need to offer new options to satisfy their preferences.
The new Mtn Dew Label Series sodas were developed in response to the wildly popular release of the Black Label last year.
Grownup Millennial Sodas
The Mtn Dew Premium Soda Line Builds on a Previous Release
Trend Themes
1. Premium Flavored Sodas - The expanding market for premium flavored sodas provides an opportunity for companies to innovate with unique flavor combinations and demographic targeting.
2. Alternative Beverage Options - Consumers are seeking more alternative beverage options, providing an opportunity for companies to create non-alcoholic options that cater to different demographics.
3. Adaptation to Evolving Demographics - Adapting to evolving demographics, such as Millennial consumers, represents an opportunity for companies to innovate and remain competitive in the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing demand for alternative, premium, and unique flavored beverages by creating innovative products that cater to specific demographics.
2. Food and Beverage Retail Industry - As consumers seek out more unique and premium beverage options, the food and beverage retail industry can increase revenue by offering a wider range of products that cater to different tastes and demographics.
3. Marketing and Advertising Industry - As companies seek to target specific demographics, the marketing and advertising industry can support by creating campaigns that resonate with these audiences and help increase brand recognition and sales.