With bold colors and patterns, socks have come to be fashionable accessories that help to perfectly accent a range of outfits, which has made getting socks as a gift much more exciting than it used to be. To make the act of unwrapping a pair of socks as a present even more enthralling, Gigs in Scotland is selling socks as entry tickets for some of the hottest music events coming up in the new year.
With a pair of these special Sock 'N' Roll socks, consumers are able to walk into events like TRNSMT and Summer Sessions, as they are each paired with a gift card that can be redeemed at Ticketmaster for upcoming music events in 2019. The socks from Gigs in Scotland are available in different colorways, as well as values: £25, £50 and £100.
Musical Ticket Socks
Gigs in Scotland's Sock 'N' Roll Makes Getting Socks as a Gift Exciting
Trend Themes
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Branded Wearable Tickets — Develop a wearable ticketing system that serve both functional and aesthetic purpose.
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Incentivized Souvenir Tokens — Experiment with incentivized souvenir tokens that could be redeemed for future events.
Industry Implications
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Ticketing Services — Ticketing services can develop unique ways to engage a wider demographic on the use of event tickets.