With its time lapse of mural messages, the #SocialMedia Video by Above promotes self-awareness on usage of networks like Facebook, Twitter and Instagram.
With the undeniable prominence of social media in our day-to-day lives, it is interesting to see a perspective from an artist who is on the outside. Above is an international street artist whose identity is unknown and who claims not to engage in the use of social networks. The artist's perspective, as a non-user, is one of disdain for the overwhelming use to document minutiae like showering, drinking coffee and driving.
#SocialMedia street art was part of GALORE festival in Copenhagen, Denmark. The video is a time-lapse that was completed over a five day period. While the artist showcases fair points, it seems a radical view to reject a phenomenon that benefits many businesses and individuals; hence his line of intriguing questions. Perhaps the most meta-ironic aspect of this piece is the fact that it is likely to be shared on all of the platforms that it questions.
Social Media Awareness Grafitti
The #SocialMedia Video by Above Promotes Network Awareness
Trend Themes
1. Social Media Awareness - Opportunities for disruptive innovation in creating tools and platforms that promote mindful usage and self-awareness on social media networks.
2. Street Art - Opportunities for disruptive innovation in merging traditional art forms with digital and social media platforms.
3. Network Documentation - Opportunities for disruptive innovation in creating new ways to document and share experiences without over-obsessing with social media networks.
Industry Implications
1. Technology - The technology industry can explore disruptive innovation opportunities in developing tools and platforms that encourage responsible and mindful usage of social media networks.
2. Arts and Entertainment - The arts and entertainment industry can explore disruptive innovation opportunities in incorporating street art and digital media to create thought-provoking experiences.
3. Marketing and Advertising - The marketing and advertising industry can explore disruptive innovation opportunities in finding new methods of reaching and engaging audiences beyond traditional social media platforms.