In an absolutely stunning and realistic project for creative studio Six N. Five, Barcelona-based art director Ezequiel Pini offers a taste of social media commentary that really makes one think. The 3D design was completed in collaboration with Joan García Pons.
The images effortlessly reflect the style of Six N. Five which "specializes in still life visuals and videos with a clean and modern aesthetic." Aptly dubbed 'Social Workout,' Pini's project draws an analogy between our duty to take care of our physical body and our compulsion to control our digital presence. The social media commentary sees objects that can be found in the gym — from towels and treadmills to medicine balls and courts, with an ominously added detail that refers to the obsession of keeping up-to-date, staying relevant and gaining followers.
Subtle Social Media Commentary
Ezequiel Pini's Project for Six N. Five Criticizes Social Media
Trend Themes
1. Social Workout - The trend towards using gym-related objects to critique social media compulsion presents an opportunity for creative professionals to craft interactive experiences that encourage balance between digital and physical health.
2. Realistic 3D Design - The trend towards realistic 3D design in social media commentary provides opportunities for designers to critically examine our relationship with technology through immersive environments.
3. Still-life Visuals and Videos - The trend towards still-life visuals and videos with modern aesthetics in social media commentary allows for unique commentary on the digital age to be expressed, calling attention to the sometimes-contrasting values of beauty and truth.
Industry Implications
1. Creative Studio - Creative studios can utilize the trend towards social media commentary in their work to address the potential harms of social media use and encourage balance between digital and physical health.
2. Marketing and Advertising - Marketing and advertising professionals can harness the trend towards realistic 3D design in social media commentary to create immersive experiences that showcase their clients' products or services, while critically examining our relationship with technology.
3. Art and Design Education - Art and design education programs can incorporate the trend towards still-life visuals and videos with modern aesthetics in social media commentary into their curriculums, encouraging students to critically examine the value of beauty and truth in the digital age.