This snowing billboard for Norway's Tryvann Winter Park ski resort is both interactive and informative. When it's snowing at Tryvann, a timely SMS triggers fake snow inside the billboard, alerting passersby of the ideal weather conditions and reminding them that it's time to take a mini vacation to the slopes.
When the snow at Tryvann Winter Park stops, an SMS similarly stops the flow of faux snow inside the billboard.
Implications - **Some of this makes no sense. :P Check out your last 4 words lol
Interactive product displays like this snowing bilboard are totally eye-catching and undeniably smart. Businesses who can create product displays that utilize technology while showing off a product's value to consumers can appear memorable and have consumers itching to consumer.
Snowing Billboards
Tryvann Bus Stop Ad Snows When Ski Conditions Are Stellar
Trend Themes
1. Interactive Product Displays - Creating interactive product displays that utilize technology can make businesses appear memorable and entice consumers to engage with their products.
2. Real-time Advertising - Implementing real-time advertising techniques, such as triggering ads based on current weather conditions, can capture consumer attention and create a sense of urgency.
3. Smart Outdoor Advertising - Incorporating smart technology into outdoor advertising can enhance brand visibility and provide useful information to passersby.
Industry Implications
1. Retail - Retailers can leverage interactive product displays to showcase their products and drive customer engagement.
2. Advertising - Advertising agencies can explore real-time advertising techniques to create dynamic and targeted campaigns.
3. Outdoor Recreation - Outdoor recreation businesses can adopt smart outdoor advertising to attract visitors and provide real-time updates about weather conditions.