Snickers' First Visitors ad taps into the fact that people have gotten used to living a certain way and the return to normal life may feel a bit foreign—and some misadventures are bound to happen. The new Snickers ad shares a scene that shows people preparing to welcome their friends back into their home yet there's a miscommunication when one half of a couple thinks that the event was meant to be a video call.
The ad emphasizes Snickers' messaging that people just aren't themselves when they're hungry and that they could use a Snickers, as the 15-second spot ends with "Maybe You Just Need A Snickers."
At a time when people are navigating new waters in all areas of their lives, brands are finding ways to make light of what has been a disruptive year.
Post-Pandemic Candy Ads
Snickers' First Visitors Ad Depicts Life After Quarantine
Trend Themes
1. Virtual Miscommunication - Opportunity for brands to address the challenges of virtual communication and misinterpretation in post-pandemic life.
2. Normalization of Disruption - Brands can capitalize on the idea that navigating disruptive circumstances has become the new normal, providing products or services that help ease the transition.
3. Humorous Adaptation - Opportunity for brands to use humor in advertising to show how people are adjusting to the changes and finding creative ways to deal with misadventures.
Industry Implications
1. Video Conferencing - Innovations in video conferencing technology can help address virtual miscommunication and improve the user experience.
2. Home Entertainment - Brands in the home entertainment industry can create products or services that promote social interaction and help people adapt to new ways of gathering and entertaining.
3. Snack Food - Snack food brands can leverage the humor and relatability of misadventures to position their products as a solution for hunger-induced mood swings.