The Snapchat Pitch is based on the idea that great inventions can be explained in a single sentence. DDB Oslo launched an ingenious student contest on the social media platform Snapchat. Students are given the opportunity to present their creative idea in a maximum of a 10 second Snapchat. If the idea is truly genius, they will be flown to Oslo for an interview.
Finn Knudsen and Eirik Sorensen who are DDB Oslo's Creative Directors explained, "There is a lot of good talent and many good ideas out there, but if you manage to pitch your idea in less than 10 seconds, you're probably one of the best."
The creative department at DDB Oslo will watch each and every Snapchat pitch that they are sent. Winners will be announced on April 3, 2014.
Social Media Business Pitches
The Snapchat Pitch Allows Students to Share Ideas in Ten Seconds
Trend Themes
1. Snapchat Pitch - Disruptive innovation opportunity: Encouraging concise and impactful pitches in just 10 seconds, revolutionizing the way business ideas are presented.
2. Student Contest - Disruptive innovation opportunity: Leveraging the creativity and talent of students to generate fresh ideas and perspectives for business success.
3. Social Media Business Pitches - Disruptive innovation opportunity: Harnessing the power of social media platforms to create new avenues for connecting with potential business partners and investors.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Embracing the use of short-form content and social media platforms to transform traditional advertising strategies and engage consumers in new ways.
2. Technology - Disruptive innovation opportunity: Exploring the intersection of social media and technology to develop innovative tools and platforms for communication and idea sharing.
3. Education - Disruptive innovation opportunity: Integrating social media platforms in educational settings to encourage creativity, collaboration, and effective communication skills among students.