Snapchat has introduced a number of innovative and highly interactive lenses over the years but the newest Snapchat lenses are some of the most impressive yet, as they can be controlled by one's voice.
The new voice-controlled lenses on Snapchat boast the ability to recognize a small selection of words in English, such as "hi" and "love." Ordinarily, Snapchat has its users interact with its various lenses by raising their eyebrows or opening the mouth, but the new lens animations will be triggered by simple words. When the word "yes" is spoken for example, a zoom effect happens, while the word "no" launches users into an "infinite photo tunnel."
These new voice-activated lenses are set to periodically appear in Snapchat's Lens Carousel.
Voice-Controlled Social Lenses
The Hands-Free Snapchat Lenses Respond to Words Like "Hi" & "Love"
Trend Themes
1. Voice-controlled Lenses - Disruptive innovation opportunity: Develop voice-controlled lenses for other social media platforms to enhance user engagement.
2. Interactive Lens Animations - Disruptive innovation opportunity: Create interactive lens animations that respond to a wider range of voice commands for personalized user experiences.
3. Speech Recognition Technology - Disruptive innovation opportunity: Apply speech recognition technology to other applications and industries for hands-free control and interaction.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Implement voice-controlled features for filters and effects to revolutionize the social media experience.
2. Augmented Reality - Disruptive innovation opportunity: Combine voice commands with augmented reality technology to enable immersive and interactive experiences in various industries.
3. Speech Technology - Disruptive innovation opportunity: Integrate speech recognition technology in various industries such as automotive, home automation, and customer service for convenient and efficient user interactions.