The Snapchat app is seeing an increase in growth among global users. The user base increased by 14.2% in 2019, and it is predicted that the Snapchat app will accumulate a total of 293.01 million users before the end of the year.
The increase in users was not among young people, and instead the biggest demographic for growth is users above the age of 35. Specifically, users between the ages of 55-64 increased by a total of 13%, which makes boomers the largest growing demographic on the app. The second largest growing demographic is users between the ages of 45-54, which increased by a total of 13%.
The growth among older uses may also be accelerated by the outbreak of COVID-19, where digital platforms can be used to facilitate interactions between individuals as they remain at home.
Increased Engagement Multimedia Apps
Snapchat is Seeing a High Growth Rate Among Boomer Users
Trend Themes
1. Increased Boomer Usage - There is an opportunity to develop apps with features specifically targeted towards older demographics.
2. Multimedia Engagement - The increase in growth of multimedia apps among older demographics provides an opportunity to develop engaging content for all age groups.
3. COVID-19 Digital Interaction - The pandemic has increased the need for digital platforms that enable interactions between individuals who are physically distanced.
Industry Implications
1. Social Media - There is an opportunity for social media platforms to develop features catering to boomers and older demographics to increase engagement among that group.
2. Entertainment - The increase in engagement among older users presents an opportunity for the entertainment industry to create multimedia content specifically targeted towards that group.
3. Telecommunications - The pandemic has created a need for digital platforms in the telecommunications industry to facilitate interactions between individuals who are physically distanced.